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Digital Media System

Benefits and Uses
Benefits and Uses Applications Products News and Resources

Benefits

  • Compelling global communications
  • Improved customer experience
  • Improved marketing and branding
  • Quick and effective training for new product and service introductions
  • Live and on-demand video broadcasts
  • Competitive advantage

Industry-specific Uses

Using the network as a platform, the Cisco Digital Media System provides customers in many different industries with innovative tools for marketing, sales, education and training, communication, and collaboration. Industry examples include the following:

Financial Services

Improve the customer experience by providing relevant marketing content, news and information to customers waiting in branch locations; leverage the network to accelerate product introductions; use digital signs for before and after hours training to improve sales productivity and efficiency and enhance and extend the reach of executive and corporate communications.

Digital Media and Signage Solutions in Financial Services

Datamonitor explains current marketing trends and challenges for financial services organizations and discusses the benefits of digital media and signage solutions.
> Read White Paper (PDF - 160 KB)

Retail

Use digital media to reach customers with targeted marketing and promotions on digital signs at the point of purchase locations to drive sales, throughout the store to improve in-store customer experience and satisfaction, and through the web; and the cost of marketing programs can be reduced compared to traditional signage based on physical media.

Understand the Value of Digital Signage

Retail Systems Research provides a business case and business impact calculator to help retailers see how digital signage can enhance their business.
> Read White Paper (PDF - 352 KB)
> Download Calculator (XLS - 635 KB)

Boost Profits, Enhance the Customer Experience

Melissa Webster of IDC discusses how digital signage can help retailers grow revenues and improve the customer experience.
> Read White Paper (PDF - 392 KB)

Retailer Increases Sales with Digital Signage

Norsk Tipping, the Norwegian lottery, uses the Cisco Digital Media System to promote its games on networked digital signs in 4,500 retail stores.
> Read Case Study (PDF - 516 KB)
> Watch Video

Enhance Communications with Digital Media

Provide compelling communications for digital signage, Enterprise TV, and desktop video.
> Read Solution Overview

Education

Extend the learning environment by delivering on-demand lectures and materials to desktops and live broadcasts to the classrooms and dorm rooms and provide schedules, news, emergency messaging, and relevant information on digital signs around campus.

Government

Provide live and on-demand web-based access to meetings and events. Use digital displays to provide useful information for people waiting in line in government offices to help speed transactions and reduce perceived wait time.

Healthcare

Share relevant healthcare information and wayfinding through digital signs around the hospital; offer cost-effective training options for hospital personnel.

Safety and Security

Provide up-to-the-minute public safety information or communications about changing transportation conditions, for example at airports, stadiums, train stations, and roadways.