Cisco Systems® covers the Asia-Pacific region, which stretches from New Zealand in the south to China in the north to Japan in the east. It is a region of vast dichotomies, with varying levels of Internet and technology infrastructure maturity, language and cultural differences, and contrasting governmental directions that affect the strategic use of the Internet. The corporations and governmental agencies in the region have a "show me" mentality and a healthy skepticism for new technology and Western innovations, yet they are aware that if technology can be harnessed successfully and efficiently, a sustainable competitive advantage can be achieved.
The Asia-Pacific region encompasses many different industries in five distinct economic regions and countries: Korea, Greater China, ASEAN (Association of Southeast Asian Nations), Australia, and New Zealand.
