Generate Revenue with Personalized Subscription Services

Find unique ways to differentiate your services, increase customer loyalty, and develop new sources of revenue and profitability with the Cisco Personalized Subscriber Management (PSM) offering.

With its IP Next-Generation Network (IP NGN) and Service Exchange Framework (SEF), Cisco provides a powerful services solution that can increase your growth and success. The Cisco PSM offering enhances this solution by enabling a compelling and differentiating service model that can:

• Increase revenues: Offer customized subscription services and on-demand service enhancements.
• Optimize network resource utilization: Increase network efficiencies and your ability to manage applications that require high bandwidth.
• Reduce operating expenses: Minimize costs by enabling zero-touch provisioning as subscribers self-select services and features.
• Increase customer loyalty: Deliver dynamic service choice and the best quality of experience.

Enabling subscribers to personalize their online experience delivers new levels of freedom with various services options as shown in Figure 1.

Figure 1: Personalized Subscriber Management Subscription Services Architecture (click the diagram for more information)