Groundbreaking Coverage Delivered over Three ScreensNBC's coverage of the Beijing Olympic Games is one of the most ambitious media projects ever. NBC selected Cisco to provide the IP contribution video network infrastructure and IPTV video encoding solutions to support their Olympic Games coverage. |
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NBC, “America's Olympic Network,” owns the exclusive
U.S. media rights to the Olympic Games, television’s most powerful property,
through 2012, which includes Beijing in 2008, Vancouver in 2010 and London
in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented
3,600 hours of coverage, highlighted by NBC in primetime with live swimming,
gymnastics and beach volleyball. In August 2004, 203 million viewers watched
as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo,
and NBC’s HD affiliates—offered a then record 1,210 hours of
Olympic coverage from Athens. The Connected Life At Home The home serves as the communications and entertainment "hub" of our connected lives. The convergence of formerly disparate home services—voice, video, and data—provides a variety of rich, new experiences. The Connected Life At Work Today, business can be conducted anywhere we happen to be—with instant access to mission-critical applications, colleagues and partners worldwide, and the ability to collaborate and share any type information in real-time like never before. The Connected Life On the Move Ubiquitous home- and office-based services help us stay in touch and enable us to view and listen to our preferred entertainment from anywhere. The freedom and convenience of “un-tethered” access will soon be an expectation (not just a desired feature). |
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